Verbier, nestled in the Swiss Alps, has long been a favourite destination for seasoned skiers who crave both exhilarating slopes and indulging in the great food, buzzing bars and clubs of the après ski scene. When preparing for a trip to Verbier, your choice of attire is not just about what’s comfortable and practical—it’s also about making a statement and is a chance to showcase your unique sense of style on the picture-perfect slopes.
At David Pearson Travel, we understand that our guests seek the finest in both fashion and function when it comes to their skiing attire. That’s why we’ve put together an ultimate guide on what to wear skiing, with a nod to the latest and greatest trends in skiing fashion, so you’ll always look and feel your best on the slopes.
What to Wear - Skiing Essentials: Where Fashion Meets Function
Ski equipment has come a long way since its 8,000 year old origins where primitive skis were crafted from animal skins and wood, and thankfully the same can be said for skiing attire. From the bulky, non-waterproof outfits that weighed you down, to eye-wateringly bright lycra one-pieces, it’s fair to say that skiing fashion has gone through many different phases over the years.
Nowadays, however, the key to mastering the slopes in Verbier is striking a balance between technical performance and luxury fashion. While practical clothing is crucial for comfort and safety, modern skiwear is infused with haute-couture influences, making it easy to look as stylish on the slopes as in the lodge.
1. The Base Layer: Luxe Comfort
Your base layer is your first line of defence against the elements. In Verbier’s often crisp alpine air, moisture-wicking fabrics are essential to keep you dry and warm. Opt for merino wool or high-end technical fabrics like Loro Piana’s revolutionary Storm System, which offers complete protection from the elements without sacrificing comfort.
- Must-have brands: Falke, Moncler-Grenoble, and Sweaty Betty offer base layers that are not only high-performing but also fashion-forward, featuring subtle logo details, perfect for skiers who understand luxury starts from the inside out.
- Trend tip: This season, look for seamless designs with sleek, body-hugging fits that eliminate bulk without compromising on warmth.
2. Mid-Layers: Insulated Sophistication
The mid-layer is where insulation comes into play, and high-end skiers are favouring lightweight, sleek jackets made from down or synthetic insulation. The latest trends lean toward thinner layers that offer maximum warmth without the puffiness—ideal for layering under a streamlined ski jacket without compromising movement.
- Must-have brands: Bogner and Goldbergh lead the way, offering chic quilted mid-layers in neutral tones or metallics, designed to be worn from piste to après-ski.
- Trend tip: This winter, earthy tones and jewel hues like emerald greens and deep burgundies are making a statement. Pair a rich-coloured mid-layer with a classic white or black outer shell for a refined, elegant look.
3. Outerwear: Couture Meets Extreme Sports
Your outerwear is not only your shield from wind and snow but also a focal point of your skiing ensemble. Look for jackets and pants with high waterproof ratings, breathability, and most importantly, impeccable style.
- Must-have brands: Fendi, Perfect Moment, and Kjus are bringing the latest innovations with ergonomically designed jackets that offer flexibility and insulation while emphasising a slim, tailored silhouette. Whether you prefer a fur-trimmed hood or a belt-cinched waist, these designs ensure you're turning heads while conquering Verbier’s slopes.
- Trend tip: One of this season's hottest trends is colour-blocking, particularly in monochromatic tones. A jet-black jacket paired with bold, contrasting trousers or vice versa allows for a dynamic yet sophisticated look that transitions beautifully from the slopes to the resort.
4. Ski Pants: Form-Fitting Functionality
Ski pants are no longer just functional—they're a fashion piece in themselves. High-waisted and flare-leg ski trousers are making a resurgence, giving a nod to retro chic while ensuring you're completely protected from the cold.
- Must-have brands: Erin Snow and Cordova are leading the trend with their sleek and sculpting designs, perfect for the experienced skier who wants to combine high performance with sartorial elegance.
- Trend tip: Look for stirrup pants—a throwback to the '80s, but reimagined for 2024 with advanced stretch materials that enhance comfort without compromising on style.
5. Ski Boots: The Pinnacle of Performance and Style
Luxury skiwear extends to your boots, which should not only provide support but also integrate seamlessly into your ensemble. The latest models are lightweight and offer superior heat retention, ensuring your feet stay warm in the coldest conditions.
- Must-have brands: Dalbello and Tecnica offer customisable fits with high-end finishes, while Apex boasts models with a sleek, urban design. Pair your boots with high-end, cushioned socks from brands like Smartwool for optimal comfort.
- Trend tip: Opt for sleek black boots with metallic accents for a subtle touch of glamour, perfect for both piste performance and après-ski activities.
What to Wear Skiing In Verbier: Après-Ski Fashion
Verbier’s après-ski scene is legendary, and looking the part is just as important as feeling comfortable. When the sun sets, and it’s time to unwind with a glass of Champagne at Le Rouge or The Farm Club, your outfit should embody alpine chic.
1. Outer Layers for Après-Ski
Once you’re off the slopes, a fashionable après-ski coat is a must. This season, longline down coats or shearling-trimmed jackets are the height of luxury. These pieces are designed for warmth but with a silhouette that drapes elegantly, perfect for a stroll through Verbier's charming streets.
- Must-have brands: Canada Goose and Mackage offer luxurious down coats with leather and fur detailing, while Yves Salomon presents stylish parkas with an urban edge.
- Trend tip: Embrace the puffer jacket trend but with a twist—opt for glossy finishes or jewel-toned fabrics that stand out in the après-ski crowd.
2. Knitwear and Layers
Layering is key for après-ski, and chic knitwear adds a touch of sophistication without sacrificing comfort. Cashmere sweaters and turtlenecks are ideal for relaxing after a day on the slopes.
- Must-have brands: Brunello Cucinelli and Chinti & Parker are known for their luxurious cashmere, offering cosy yet elegant pieces with subtle embellishments like sequins or embroidered details.
- Trend tip: This winter, oversized knits are making a statement. Pair a chunky, slouchy cashmere sweater with fitted leather pants or leggings for a balanced, effortlessly chic look.
3. Après-Ski Footwear
For après-ski footwear, fashion-forward skiers are opting for moon boots and fur-lined snow boots that are both practical and stylish. Think of boots that can handle snowy conditions but still look polished when worn indoors.
- Must-have brands: Chanel and Jimmy Choo have released stunning fur-trimmed snow boots that combine comfort with high-fashion flair. Alternatively, Sorel offers elegant, fur-lined boots that are perfect for those icy streets.
- Trend tip: A pair of metallic moon boots can add a playful yet luxurious touch to your après-ski outfit, ensuring you’re as stylish at night as you are on the slopes.
Verbier Style for the Elite Skier
Whether you’re gliding down the Mont Fort or indulging in Verbier’s vibrant après-ski culture, what you wear skiing speaks volumes about your taste and sophistication. At David Pearson Travel, we ensure your accommodation reflects the same level of luxury as your skiwear—seamlessly blending adventure with elegance. Our luxury Verbier villas provide the perfect home from home where you can relax and unwind. With hot tubs, stunning views, private chefs, a team of staff, a chauffeur service and more, we make sure your trip is one to remember.
By incorporating the latest trends in skiing fashion, from luxe technical layers to glamorous après-ski attire, you'll be fully equipped to enjoy all that Verbier has to offer. So, pack your bags with the best in performance gear and après-ski chic and get ready to experience skiing as it’s meant to be: with the perfect balance of function and fashion.
Browse our stunning Verbier chalets or get in touch with our team today to discuss your needs.
